Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4093F4
RGB
64, 147, 244
HSL
212, 89%, 60%
HSB
212, 74%, 96%
CMYK
74, 40, 0, 4
LAB
59, -1, -57
LCH
59, 57, 269
OKLCH
0.66, 0.17, 254
XYZ
29, 28, 90
LUV
59, -30, -89
HWB
212, 25%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.