Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4095F9
RGB
64, 149, 249
HSL
212, 94%, 61%
HSB
212, 74%, 98%
CMYK
74, 40, 0, 2
LAB
60, 0, -58
LCH
60, 58, 270
OKLCH
0.67, 0.17, 255
XYZ
30, 29, 94
LUV
60, -30, -91
HWB
212, 25%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.