Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
409AD3
RGB
64, 154, 211
HSL
203, 63%, 54%
HSB
203, 70%, 83%
CMYK
70, 27, 0, 17
LAB
60, -14, -38
LCH
60, 40, 250
OKLCH
0.66, 0.12, 240
XYZ
25, 29, 66
LUV
60, -34, -56
HWB
203, 25%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.