Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
409ADA
RGB
64, 154, 218
HSL
205, 68%, 55%
HSB
205, 71%, 85%
CMYK
71, 29, 0, 15
LAB
60, -12, -41
LCH
60, 43, 254
OKLCH
0.66, 0.13, 243
XYZ
26, 29, 71
LUV
60, -33, -62
HWB
205, 25%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.