Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
409CDD
RGB
64, 156, 221
HSL
205, 70%, 56%
HSB
205, 71%, 87%
CMYK
71, 29, 0, 13
LAB
61, -12, -42
LCH
61, 43, 254
OKLCH
0.67, 0.13, 243
XYZ
27, 30, 73
LUV
61, -34, -63
HWB
205, 25%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.