Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
409EEF
RGB
64, 158, 239
HSL
208, 85%, 59%
HSB
208, 73%, 94%
CMYK
73, 34, 0, 6
LAB
62, -8, -50
LCH
62, 50, 261
OKLCH
0.68, 0.15, 248
XYZ
30, 32, 86
LUV
62, -34, -77
HWB
208, 25%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.