Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40A0CB
RGB
64, 160, 203
HSL
199, 57%, 52%
HSB
199, 68%, 80%
CMYK
68, 21, 0, 20
LAB
62, -19, -31
LCH
62, 36, 239
OKLCH
0.67, 0.11, 231
XYZ
25, 31, 61
LUV
62, -36, -45
HWB
199, 25%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.