Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40A3EF
RGB
64, 163, 239
HSL
206, 85%, 59%
HSB
206, 73%, 94%
CMYK
73, 32, 0, 6
LAB
64, -10, -47
LCH
64, 48, 258
OKLCH
0.69, 0.14, 245
XYZ
31, 34, 86
LUV
64, -35, -73
HWB
206, 25%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.