Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40A3FE
RGB
64, 163, 254
HSL
209, 99%, 62%
HSB
209, 75%, 100%
CMYK
75, 36, 0, 0
LAB
64, -6, -54
LCH
64, 55, 264
OKLCH
0.70, 0.16, 250
XYZ
33, 34, 99
LUV
64, -35, -85
HWB
209, 25%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.