Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40A8CD
RGB
64, 168, 205
HSL
196, 59%, 53%
HSB
196, 69%, 80%
CMYK
69, 18, 0, 20
LAB
64, -22, -28
LCH
64, 36, 232
OKLCH
0.69, 0.11, 225
XYZ
27, 34, 63
LUV
64, -39, -40
HWB
196, 25%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.