Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40AED9
RGB
64, 174, 217
HSL
197, 67%, 55%
HSB
197, 71%, 85%
CMYK
71, 20, 0, 15
LAB
66, -22, -31
LCH
66, 38, 235
OKLCH
0.71, 0.12, 228
XYZ
30, 36, 71
LUV
66, -40, -46
HWB
197, 25%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.