Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40AEEE
RGB
64, 174, 238
HSL
202, 84%, 59%
HSB
202, 73%, 93%
CMYK
73, 27, 0, 7
LAB
67, -16, -42
LCH
67, 45, 249
OKLCH
0.72, 0.14, 239
XYZ
33, 38, 86
LUV
67, -39, -64
HWB
202, 25%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.