Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40AEFB
RGB
64, 174, 251
HSL
205, 96%, 62%
HSB
205, 75%, 98%
CMYK
75, 31, 0, 2
LAB
68, -13, -48
LCH
68, 50, 255
OKLCH
0.72, 0.15, 244
XYZ
35, 38, 97
LUV
68, -38, -75
HWB
205, 25%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.