Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40AFDE
RGB
64, 175, 222
HSL
198, 71%, 56%
HSB
198, 71%, 87%
CMYK
71, 21, 0, 13
LAB
67, -21, -34
LCH
67, 40, 238
OKLCH
0.71, 0.12, 230
XYZ
31, 37, 75
LUV
67, -40, -49
HWB
198, 25%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.