Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40AFE1
RGB
64, 175, 225
HSL
199, 73%, 57%
HSB
199, 72%, 88%
CMYK
72, 22, 0, 12
LAB
67, -20, -35
LCH
67, 40, 240
OKLCH
0.71, 0.12, 232
XYZ
31, 37, 77
LUV
67, -40, -52
HWB
199, 25%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.