Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40B4E8
RGB
64, 180, 232
HSL
199, 79%, 58%
HSB
199, 72%, 91%
CMYK
72, 22, 0, 9
LAB
69, -21, -36
LCH
69, 42, 240
OKLCH
0.73, 0.13, 232
XYZ
33, 40, 82
LUV
69, -42, -54
HWB
199, 25%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.