Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40B7EA
RGB
64, 183, 234
HSL
198, 80%, 58%
HSB
198, 73%, 92%
CMYK
73, 22, 0, 8
LAB
70, -22, -36
LCH
70, 42, 239
OKLCH
0.74, 0.13, 231
XYZ
34, 41, 84
LUV
70, -43, -53
HWB
198, 25%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.