Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40BEE6
RGB
64, 190, 230
HSL
194, 77%, 58%
HSB
194, 72%, 90%
CMYK
72, 17, 0, 10
LAB
71, -26, -31
LCH
71, 40, 230
OKLCH
0.75, 0.12, 223
XYZ
35, 44, 81
LUV
71, -45, -44
HWB
194, 25%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.