Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40CCF9
RGB
64, 204, 249
HSL
195, 94%, 61%
HSB
195, 74%, 98%
CMYK
74, 18, 0, 2
LAB
76, -27, -34
LCH
76, 43, 231
OKLCH
0.79, 0.13, 224
XYZ
41, 51, 97
LUV
76, -49, -49
HWB
195, 25%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.