Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40CDF7
RGB
64, 205, 247
HSL
194, 92%, 61%
HSB
194, 74%, 97%
CMYK
74, 17, 0, 3
LAB
76, -28, -32
LCH
76, 43, 229
OKLCH
0.79, 0.13, 222
XYZ
41, 51, 96
LUV
76, -49, -47
HWB
194, 25%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.