Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40CEF7
RGB
64, 206, 247
HSL
193, 92%, 61%
HSB
193, 74%, 97%
CMYK
74, 17, 0, 3
LAB
77, -29, -32
LCH
77, 43, 228
OKLCH
0.79, 0.13, 222
XYZ
41, 52, 96
LUV
77, -50, -46
HWB
193, 25%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.