Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
41004E
RGB
65, 0, 78
HSL
290, 100%, 15%
HSB
290, 100%, 31%
CMYK
17, 100, 0, 69
LAB
13, 37, -30
LCH
13, 48, 321
OKLCH
0.27, 0.13, 320
XYZ
4, 2, 7
LUV
13, 14, -30
HWB
290, 0%, 69%
Pantone
2685 C
Harmonies
Shades & tints
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