Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
411304
RGB
65, 19, 4
HSL
15, 88%, 14%
HSB
15, 94%, 25%
CMYK
0, 71, 94, 75
LAB
14, 22, 19
LCH
14, 29, 41
OKLCH
0.26, 0.08, 39
XYZ
2, 2, 0
LUV
14, 28, 10
HWB
15, 2%, 75%
Pantone
478 C
Harmonies
Shades & tints
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