Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
411408
RGB
65, 20, 8
HSL
13, 78%, 14%
HSB
13, 88%, 25%
CMYK
0, 69, 88, 75
LAB
14, 22, 18
LCH
14, 28, 39
OKLCH
0.26, 0.07, 36
XYZ
2, 2, 0
LUV
14, 27, 9
HWB
13, 3%, 75%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.