Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
411900
RGB
65, 25, 0
HSL
23, 100%, 13%
HSB
23, 100%, 25%
CMYK
0, 62, 100, 75
LAB
15, 19, 22
LCH
15, 29, 50
OKLCH
0.27, 0.07, 49
XYZ
3, 2, 0
LUV
15, 26, 13
HWB
23, 0%, 75%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.