Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
413B62
RGB
65, 59, 98
HSL
249, 25%, 31%
HSB
249, 40%, 38%
CMYK
34, 40, 0, 62
LAB
27, 10, -22
LCH
27, 25, 295
OKLCH
0.38, 0.07, 290
XYZ
6, 5, 12
LUV
27, 0, -29
HWB
249, 23%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.