Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
41628B
RGB
65, 98, 139
HSL
213, 36%, 40%
HSB
213, 53%, 55%
CMYK
53, 29, 0, 45
LAB
40, -3, -27
LCH
40, 27, 264
OKLCH
0.49, 0.08, 254
XYZ
11, 12, 26
LUV
40, -15, -37
HWB
213, 25%, 45%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.