Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
416478
RGB
65, 100, 120
HSL
202, 30%, 36%
HSB
202, 46%, 47%
CMYK
46, 17, 0, 53
LAB
40, -9, -15
LCH
40, 18, 241
OKLCH
0.48, 0.05, 234
XYZ
10, 12, 19
LUV
40, -16, -20
HWB
202, 25%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.