Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4167A3
RGB
65, 103, 163
HSL
217, 43%, 45%
HSB
217, 60%, 64%
CMYK
60, 37, 0, 36
LAB
43, 1, -37
LCH
43, 37, 271
OKLCH
0.51, 0.11, 259
XYZ
14, 13, 37
LUV
43, -17, -53
HWB
217, 25%, 36%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.