Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
416987
RGB
65, 105, 135
HSL
206, 35%, 39%
HSB
206, 52%, 53%
CMYK
52, 22, 0, 47
LAB
42, -8, -21
LCH
42, 23, 250
OKLCH
0.50, 0.07, 242
XYZ
12, 13, 25
LUV
42, -18, -29
HWB
206, 25%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.