Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
41717B
RGB
65, 113, 123
HSL
190, 31%, 37%
HSB
190, 47%, 48%
CMYK
47, 8, 0, 52
LAB
45, -15, -11
LCH
45, 18, 216
OKLCH
0.52, 0.05, 212
XYZ
12, 14, 21
LUV
45, -21, -13
HWB
190, 25%, 52%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.