Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
417382
RGB
65, 115, 130
HSL
194, 33%, 38%
HSB
194, 50%, 51%
CMYK
50, 12, 0, 49
LAB
45, -14, -14
LCH
45, 20, 224
OKLCH
0.53, 0.06, 219
XYZ
12, 15, 23
LUV
45, -22, -17
HWB
194, 25%, 49%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.