Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4175B5
RGB
65, 117, 181
HSL
213, 47%, 48%
HSB
213, 64%, 71%
CMYK
64, 35, 0, 29
LAB
48, -2, -40
LCH
48, 40, 267
OKLCH
0.56, 0.11, 255
XYZ
17, 17, 46
LUV
48, -21, -59
HWB
213, 25%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.