Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4176CA
RGB
65, 118, 202
HSL
217, 56%, 52%
HSB
217, 68%, 79%
CMYK
68, 42, 0, 21
LAB
49, 3, -50
LCH
49, 50, 274
OKLCH
0.57, 0.14, 259
XYZ
19, 18, 58
LUV
49, -21, -75
HWB
217, 25%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.