Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
417CBC
RGB
65, 124, 188
HSL
211, 49%, 50%
HSB
211, 65%, 74%
CMYK
65, 34, 0, 26
LAB
50, -4, -40
LCH
50, 40, 264
OKLCH
0.58, 0.12, 252
XYZ
18, 19, 50
LUV
50, -24, -59
HWB
211, 25%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.