Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4181E5
RGB
65, 129, 229
HSL
217, 76%, 58%
HSB
217, 72%, 90%
CMYK
72, 44, 0, 10
LAB
54, 5, -58
LCH
54, 58, 275
OKLCH
0.61, 0.17, 259
XYZ
24, 22, 77
LUV
54, -24, -89
HWB
217, 25%, 10%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.