Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
41839D
RGB
65, 131, 157
HSL
197, 41%, 44%
HSB
197, 59%, 62%
CMYK
59, 17, 0, 38
LAB
51, -16, -21
LCH
51, 26, 233
OKLCH
0.58, 0.08, 226
XYZ
16, 20, 35
LUV
51, -27, -28
HWB
197, 25%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.