Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4185D2
RGB
65, 133, 210
HSL
212, 62%, 54%
HSB
212, 69%, 82%
CMYK
69, 37, 0, 18
LAB
54, -3, -47
LCH
54, 47, 267
OKLCH
0.61, 0.14, 253
XYZ
22, 23, 64
LUV
54, -26, -71
HWB
212, 25%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.