Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
418BC6
RGB
65, 139, 198
HSL
207, 54%, 52%
HSB
207, 67%, 78%
CMYK
67, 30, 0, 22
LAB
55, -9, -38
LCH
55, 39, 256
OKLCH
0.62, 0.12, 245
XYZ
22, 24, 57
LUV
55, -29, -57
HWB
207, 25%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.