Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
418BD2
RGB
65, 139, 210
HSL
209, 62%, 54%
HSB
209, 69%, 82%
CMYK
69, 34, 0, 18
LAB
56, -6, -44
LCH
56, 44, 262
OKLCH
0.62, 0.13, 250
XYZ
23, 24, 64
LUV
56, -28, -67
HWB
209, 25%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.