Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
418FB4
RGB
65, 143, 180
HSL
199, 47%, 48%
HSB
199, 64%, 71%
CMYK
64, 21, 0, 29
LAB
56, -16, -27
LCH
56, 32, 239
OKLCH
0.62, 0.09, 232
XYZ
20, 24, 47
LUV
56, -31, -38
HWB
199, 25%, 29%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.