Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4191E5
RGB
65, 145, 229
HSL
211, 76%, 58%
HSB
211, 72%, 90%
CMYK
72, 37, 0, 10
LAB
58, -4, -51
LCH
58, 51, 266
OKLCH
0.65, 0.15, 252
XYZ
26, 27, 78
LUV
58, -29, -78
HWB
211, 25%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.