Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
419BEA
RGB
65, 155, 234
HSL
208, 80%, 59%
HSB
208, 72%, 92%
CMYK
72, 34, 0, 8
LAB
61, -8, -48
LCH
61, 49, 261
OKLCH
0.67, 0.15, 248
XYZ
29, 31, 82
LUV
61, -33, -75
HWB
208, 25%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.