Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
419CD8
RGB
65, 156, 216
HSL
204, 66%, 55%
HSB
204, 70%, 85%
CMYK
70, 28, 0, 15
LAB
61, -13, -39
LCH
61, 41, 252
OKLCH
0.66, 0.12, 241
XYZ
26, 30, 69
LUV
61, -34, -59
HWB
204, 25%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.