Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
41A3CF
RGB
65, 163, 207
HSL
199, 60%, 53%
HSB
199, 69%, 81%
CMYK
69, 21, 0, 19
LAB
63, -19, -32
LCH
63, 37, 239
OKLCH
0.68, 0.11, 231
XYZ
27, 32, 64
LUV
63, -37, -46
HWB
199, 25%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.