Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
41A3FA
RGB
65, 163, 250
HSL
208, 95%, 62%
HSB
208, 74%, 98%
CMYK
74, 35, 0, 2
LAB
64, -7, -53
LCH
64, 53, 262
OKLCH
0.70, 0.16, 249
XYZ
33, 34, 95
LUV
64, -35, -82
HWB
208, 25%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.