Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
41A4E9
RGB
65, 164, 233
HSL
205, 79%, 58%
HSB
205, 72%, 91%
CMYK
72, 30, 0, 9
LAB
64, -12, -44
LCH
64, 46, 254
OKLCH
0.69, 0.14, 243
XYZ
30, 34, 82
LUV
64, -36, -67
HWB
205, 25%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.