Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
41ABD5
RGB
65, 171, 213
HSL
197, 64%, 55%
HSB
197, 69%, 84%
CMYK
69, 20, 0, 16
LAB
65, -21, -31
LCH
65, 37, 235
OKLCH
0.70, 0.11, 228
XYZ
29, 35, 68
LUV
65, -39, -45
HWB
197, 25%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.