Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
41ACEA
RGB
65, 172, 234
HSL
202, 80%, 59%
HSB
202, 72%, 92%
CMYK
72, 26, 0, 8
LAB
66, -16, -41
LCH
66, 44, 248
OKLCH
0.71, 0.13, 238
XYZ
32, 37, 83
LUV
66, -39, -62
HWB
202, 25%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.