Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
41AEE4
RGB
65, 174, 228
HSL
200, 75%, 57%
HSB
200, 71%, 89%
CMYK
71, 24, 0, 11
LAB
67, -19, -37
LCH
67, 41, 243
OKLCH
0.71, 0.13, 234
XYZ
31, 37, 79
LUV
67, -40, -55
HWB
200, 25%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.